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How to kill your company’s reputation in a nutshell

A new service launched by Society.me this morning is allowing users to let their Facebook friends find you on Twitter… While I don’t see a point of providing such a service when you can simply ad your Twitter account on your Facebook profile. This service is massively spamming all your Twitter friends through DMs once you’ve activated it.

So in a minute, I’ve received tens of DM telling me: « Hi Charles, you might like this service, it lets your Facebook friends find you on Twitter http://www.society.me/fb140″

This is literrally spamming my different Twitter accounts.

In days where users push on-the-go information through those platforms the result is thousands of Twitts bashing the service for spamming, while this new service was obviously made to promote Society.me the result will be a free worldwide promotion of how this service sucks major.

Thank you Society.me for providing this case study… lame

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L’histoire du développement de Twitter en vidéo

Voici une petite vidéo qui met en scène l’ensemble des échanges entre les différents développeurs du site Twitter sous la forme de nuées de particules, c’est absolument superbe et à voir en grand écran.

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Twiangulate, probably the best twitter apps around

Twiangulate.com

Twiangulate.com

Well if you’ve never heard about Twiangulate, you’ve definitely missed something, Twitter success is not to be proven anymore with its +50 millions users that broke the 10 billions tweets posted gap a few days ago. But the ransom of such success is how to be able to find out new awesome and amazing people to follow?

It’s were Twiangulate gets in, Twiangulate helps you find and follow the most relevant people in any topic or area by showing you who the people you are following follow in common.

In other words, if social media is all about « listening » to interesting people, then Twiangulate can tell you who the people you listen to are, in turn, listening to. and that’s pretty cool.

HOW DOES IT WORK?

There is 5 different tabs: Biggest Followers, Common Followers, Common Friends, Obscure Friends and Keywords

Let’s start with the most usefull: Common Friends
Enter the names of up to three Twitterer you follow into the search boxes in the « Common Friends » tab. I then hit the search button, and a list appears of the « Friends » they have in common. You can decide then whether you want to follow any of those people. It’s the best way to find out more interesting followers.

Biggest Followers
It allows you to sort out who are the people with the most followers that a twitterer is following. In other words it allows you to find out which of someone’s followers are the most influentials.

Twiangulate - Biggest Followers

Twiangulate - Biggest Followers

Common Followers
It allows you to sort out who are the people with the most followers that a twitterer is following and you also can get a list of followers in common between two or three tweeps.

Twiangulate -  common followers

Twiangulate - common followers

Obscure Friends
Discover a tweep’s smallest friends (the folks who really matter!), We figure that the smallest tweeps that a big tweeter follows are probably some of the most interesting and personally relevant to that person.

Twiangulate - Obscure Friends

Twiangulate - Obscure Friends

Keywords
It allows you to search for specific words that are in the description of someone’s followers… Not really sure about how useful that is…

Twiangulate - Keywords

Twiangulate - Keywords

One feature to note is the « Watched » section. Here you can keep track of particular searches to see if there are any changes to the followers it turns up. It can even send you a weekly alert about new folks the folks you follow are following.

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How to search on Twitter?

Twitter definitely became a main stream media with thousands of tweet publish every second, the main problem regarding this ocean of information is to be able to find what you’re really looking for.

Twitter provide a search page, where you can search with keywords but if you want to go deeper in your search here is a list of operator you can use to refine your search:

Operator Finds tweets…
twitter search containing both « twitter » and « search ». This is the default operator.
« happy hour«  containing the exact phrase « happy hour ».
love OR hate containing either « love » or « hate » (or both).
beer -root containing « beer » but not « root ».
#haiku containing the hashtag « haiku ».
from:alexiskold sent from person « alexiskold ».
to:techcrunch sent to person « techcrunch ».
@mashable referencing person « mashable ».
« happy hour » near:« san francisco » containing the exact phrase « happy hour » and sent near « san francisco ».
near:NYC within:15mi sent within 15 miles of « NYC ».
superhero since:2010-03-01 containing « superhero » and sent since date « 2010-03-01″ (year-month-day).
ftw until:2010-03-01 containing « ftw » and sent up to date « 2010-03-01″.
movie -scary :) containing « movie », but not « scary », and with a positive attitude.
flight :( containing « flight » and with a negative attitude.
traffic ? containing « traffic » and asking a question.
hilarious filter:links containing « hilarious » and linking to URLs.
news source:twitterfeed containing « news » and entered via TwitterFeed
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16 bitchin’ commands and shortcuts for Twitter

Disclaimer: this is a repost of an article made by Chris Lake from eConsultancy, but as I found it extremely useful, I wanted to share it with you.

Keyboard shortcuts for TwitterBack in the day, whenever I was unsure about the meaning of a word, I would leaf through a battered old Oxford English Dictionary. Will Self, although he doesn’t know it, probably caused the most indirect wear and tear of all my favourite writers.

My trusty tome was subsequently usurped by online dictionaries, but they too – at least for me – were soon been replaced by Google’s rather lovely ‘define:’ command.

The ‘define:keyword’ command is surely the quickest way of finding out the meaning or spelling of a word, since Google typically returns a result in less than half a second. Try it. It’s highly useful.

I love a shortcut, and regularly make use of a range of keyboard shortcuts on Twitter. There are more of them than you might imagine. As such I have aggregated a bunch of commands to provide you with one handy cut-out-and-keep / ‘bookmark on Delicious’ guide.

Let’s skip the basics. I assume you already know how to reply (@username), direct message (D username), retweet (RT @username) and so on.

Non-search commands

Try entering the following commands into the Twitter ‘post’ field, rather than as a search query. Results will appear in a dropdown overlay at the top of your Twitter feed…

GET username

This simply grabs the last tweets from a user, for example if you ‘tweet’ ‘GET lakey’ you’ll be presented with my last tweet (and you won’t actually tweet anything).

WHOIS username

A quick way of checking out a user is to use the WHOIS command. Tweet ‘WHOIS lakey’ and you’ll see the following, in a dropdown (and once again, you won’t tweet anything yourself):

« Chris Lake, since Sep 2008. bio: Editor in Chief at Econsultancy, blogger and entrepreneur. location: London, UK web: http://econsultancy.com »

FAV username

This adds the last tweet by that user to your favourites.

The joy of Twitter Search

Now let’s look at Twitter Search, and how to really get the best out of it. Let’s start with some easy, user-specific queries…

FROM

To see the tweets I have sent simply enter the following query: ‘from:lakey

TO

Who has been publicly messaging me recently? Find out by searching for ‘TO:lakey

CITATIONS

Pretty straightforward, I know, but you can search for ‘@lakey‘ to see tweets where I have been mentioned. Includes retweets, rather than tweets aimed directly at me.

Drilling down into search

In the same way that you can use various commands and operators in Google to filter results, you can tweak Twitter search queries so that only relevant results are returned…

EXACT MATCH

Just like in Google you can wrap around some quotation marks to return exact phrases, such as:

« captain beefheart« 

EITHER / OR

Consider the above example. Since Twitter is character limited some of those Captain Beefheart fans might simply refer to him as ‘beefheart’. To look for both variations type in the following query:

« captain beefheart » OR « beefheart »

NOT / MINUS / AVOID

Use the ‘NOT’ command by adding a hyphen / minus sign. So if you want to find the captain but avoid the beefheart, and I can’t think why you would, then you can use this:

captain –beefheart

GO LOCAL

This is pretty cool. You can filter tweets by location, to only show search results near to you. For example, you can see what people are wishing for near London.

« I wish » near:London

GO HYPERLOCAL

If the above example isn’t enough then why not target your search query by distance. You can ringfence results by applying a ‘distance’ parameter:

« I wish » near:London within:5km

And hey, it even does imperial measurements too… replace kilometers with miles if you want to annoy the Eurocrats:

« I wish » near:London within:5mi

NARROW BY DATE

If you need to filter results by date then you can add a range of date operators to your search query. For example, if I wanted to check out how many tweets have referenced Econsultancy in the past week (more than 1,400 as it happens) I can use the ‘SINCE’ command:

econsultancy since:2009-06-23

Alternatively I can look up tweets containing the word ‘Econsultancy’ up UNTIL 23 June as follows:

econsultancy until:2009-06-23

FIND QUESTIONS TO ANSWER

Twitter’s search tool recognises the question mark, which is great if – like us – you’re in the business of helping people. For example, if you are a search wizard then you could try entering the following:

« i need » help seo ?

FIND LINKS

Use the FILTER:LINKS command to unearth tweets with third part links. I like listening to Animal Collective whenever possible and can often be found hunting for pointers:

« Animal Collective » filter:links

At this stage you might want to remember the NOT / MINUS command [-], since we’re not really interested in seeing all those spammy blip.fm links:

« Animal Collective » filter:links –blip.fm

Anything else?

I also frequently tweak URLs to jump around the search results more easily. Scrolling through page after page of results is no fun for anybody, so why not try the following:

SHOW MORE RESULTS

Search on something… anything. For example, search on my username. Here is the URL for the results page:

http://search.twitter.com/search?q=lakey

Now, scroll to the foot of the page and click ‘Older’. Note the URL string has been appended with a bunch of numbers, among other things:

http://search.twitter.com/search?max_id=2403627875&page=2&q=lakey&rpp=100

I have customised the amount of results I see by changing the default number to 100, at the end of the URL (‘&rpp=100’). That’s as many as it will show you… it beats 20 or whatever the default is. When you do this it will remember your settings for next time.

JUMP TO A PAGE

Again, the URL string can be changed to save you a hell of a lot of scrolling and pressing ‘Older’ to move forward. Simply tweak the ‘&page=2’ bit to ‘page=10’, or whatever number you choose. So…

http://search.twitter.com/search?max_id=2403627875&page=2&q=econsultancy&rpp=100

…becomes…

http://search.twitter.com/search?max_id=2403627875&page=10&q=econsultancy&rpp=100

Hit return and skip forward. Note that there is a limit on how many search results Twitter will show you… it used to go back into history but now results are time-limited.

If you can’t remember all of these keyboard shortcuts then there’s always Twitter’s advanced search form, but – just like Google’s ‘define:’ command – you can save time by learning a few of these to help you to quickly find what you need.

Hope that helps. No doubt I have missed a bunch – please let me know in the comments section below.

Happy searching.

[Image by DeclanTM via Flickr, various rights reserved]

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The Social Media Guru

The characters and event depicted in this movie are fictitious. Any similarity to actual persons, living or dead that you may or may not have encountered is purely coincidental! Now relax, seat back and enjoy The social media guru

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Comment suivre les liens entrants de vos profils sur les réseaux sociaux (Twitter, Facebook, etc)

Vous pouvez suivre les liens entrant de Facebook ou Twitter dans Google Analytics, mais que faire si vous voulez suivre les liens spécifiques au sein de vos profils dans les réseaux sociaux pour mesurer les différentes variations ou la performance en fonction des emplacements dans votre profil?

Par exemple, si je veux faire le suivi de combien de personnes sont arrivés sur charles.nouyrit.com en cliquant sur le lien de mon profil Twitter ? Voici comment faire et vous pouvez l’appliquer à tous les profils de vos réseaux sociaux, qu’il s’agisse de Facebook, LinkedIn, ou de la myriade d’autres.

Étape 1: Créer un lien Trackable

Visitez Google URL Web Builder pour créer une URL qui peut être séparément suivie dans Google Analytics. Remplir les espaces comme illustré ci-dessous (modifié pour correspondre au site de votre réseau social et le choix du profil, bien sûr).

Étape 2: Raccourcir le lien Trackable

Google URL Web Builder crée une URL encore plus longue que l’originale. Pour qu’elle soit moins intimidante et favoriser les clic, nous allons la raccourcir. Dans l’image ci-dessous j’ai utilisé bit.ly, ce qui me semble le meilleur choix.

Étape 3: Ajouter des raccourcis des liens Trackables au profil de votre réseau social

Vous avez vos liens faciles à suivre et ils ont été raccourcis. Tout ce que vous avez à faire maintenant est d’ajouter à vos divers profils sur les réseaux sociaux!

Etape 4 (achevé le lendemain): suivi de vos URL dans Google Analytics

Comme nous avons utilisé Google Web Builder, chaque fois que quelqu’un clique sur ce lien Google, il sera automatiquement suivi dans Google Analytics. Il suffit d’aller sur « Sources de trafic » puis sur « Campagnes » dans Google Analytics et vous y trouverez vos parrainages (Ou rien si personne n’a cliqué sur le lien).

En fonction de votre trafic, laisser à Google Analytics environ une journée pour commencer à présenter les résultats. Ils ne seront pas visibles immédiatement.

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