Charles Nouyrit

I’m gonna come back on a video that have been made by Erik Qualman of Socialnomics, I know this video is VERY old as it has been made 6 months ago… but still SO accurate in the demonstration not the figures that are way obsolete by now.

Is social media a fad?
Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore.

Welcome to the revolution.
By 2010 generation Y will outnumber baby boomers
96% of them have joined a social network
Social Media has overtaken Porn as the #1st activity on the web
1 of 8 couple married in the U.S. last year met via social media
Years to reach 50 million users:

• Radio 38 years
• TV 13 years
• Internet 4 years
• iPod 3 years

Facebook added 100 million users in less than 9 months
iPod application downloads hit 1 billion in 9 months
If Facebook were a country it will be the world’s 4th largest
Yet
China’s QZone is larger with over 300 million using their services
2009 US departement of Education revealed that on average, online students out performed those receiving face-to-face instruction…
1 in 6 higher education students are enrolled in online curriculum
80% of companies are using LinkedIn as their primary tool to find employees
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama
80% of Twitter usage is on mobile devices, people update anywhere, anytime
Imagine what that means for bad customer experiences?
Generation Y and Z consider emails passé
In 2009 Boston College stopped distributing email addresses to incoming freshmen
What happens in Vegas stays on Facebook/Twitter/Orkut/Bebo/Flickr/Digg/MySpace/YouTube
YouTube is the 2nd largest search engine in the world
YouTube has over 100,000,000 videos
Wiki is an hawaiian term = Quick
Wikipedia has over 13 million articles
Studies show that it’s more accurate than Encyclopedia Britannica
78% of these articles are non-english
If you were paid $1 for every time an article was posted on Wikipedia, you will earn $156,23 per hour
There are over 200,000,000 blogs
54% of bloggers post content or tweet daily
Word of mouth
World of mouth
25% of search results for the world’s Top20 largest brands are linked to user-generated content
34% of bloggers post opinions about products & brands
Do you like what they are saying about your brand?
You better…
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people that can TiVo ads do
Hulu has grown from 63 million total streams in April 2008 to 373 million in april 2009
70% of 18 to 34 year-old have watched TV on the Web
… only 33% have ever viewed a show on DVR/TiVo
25% in the past month said they watched a short video on their phone
35% of books sales on Amazon are for the Kindle
24 of the 25 largest newspapers are experiencing record declines in circulation
We no longer search for the news, the news finds us…
In the near future we will no longer search for products and services they will find us via social media
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc) are shared on Facebook DAILY
« Is the economy stupid? » James Carville 1992
« It’s a people driven economy stupid » Erik Qualman 2009
Successful companies in social media act more like Dale Carnegie ans less like David Ogilvy
Listening first, selling second
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers
Still think social media is a fad?