TweetFacebook]]> http://charles.nouyrit.com/2012/01/16/last-american-apparel-ad-is-uber-class/feed/ 0 http://charles.nouyrit.com/2011/02/25/renaultboserenault-ou-ya-un-truc-que-jai-pas-compris/ http://charles.nouyrit.com/2011/02/25/renaultboserenault-ou-ya-un-truc-que-jai-pas-compris/#comments Fri, 25 Feb 2011 15:10:00 +0000 Charles Nouÿrit http://charles.nouyrit.com/?p=2360

Dans la prochaine pub de Renault, l’accroche finale de la pub est « Système Bose audio sur-mesure, la qualité Renault ça s’entend » Ah bon ??? Bose appartient à Renault, 1ère nouvelle ??? Et moi qui croyait que Bose était réputé pour sa maitrise du son, je ne savais pas qu’ils faisaient des voitures ??? et inversement…

« Down On Me » – Keenan Cahill featuring 50 Cent from Chelsea Lately (Full Version)

If one day someone would have told me that I’ll talk about soccer on my blog, I would have sent him straight to an asylum. But only fools don’t change their mind…

I use too play games for real men, like Rugby, Ice Hockey, US Football and soccer is the only sport that makes me run away like hell, I hate the value carried by this sport, no-respect, insults, violence among spectators, and worth than anything the fact that soccer shows to the youngest that you can succeed by faking, but hey! it’s only my opinion.

And I must say that when I’ve heard that Heineken manage to have a thousand tifosi to miss the game Real Madrid vs. AC Milan just to promote their brand I’ve found the idea really smart and the realisation is all I love: small cost for huge media coverage, GREAT JOB!

Via

Dans tous les métiers il y a les vrais professionnels et les imposteurs qui surfent et s’accaparent le travail des autres pour leur propre profit. Jérémy Dumont est de cette 2ème catégorie de parasites néfastes.

Il y a 2 jours, à la suite d’une énième campagne de spam de Jérémy Dumont, les professionnels du web ont de nouveau exprimé publiquement leur mécontentement concernant les pratiques du Forrest Gump 2.0.

Mais depuis hier tout cela à pris une toute nouvelle tournure.

Jérémy Dumont organise un événement intitulé Paris 2.0, bon jusque là rien à dire hormis l’absence de légitimité professionnelle du personnage, mais voilà qu’hier je vois passer dans ma timelime Twitter ces messages de @Mikiane

Mikiane est en fait Michel Lévy-Provençal Co-fondateur de Rue89.com, Directeur du studio multimedia de France24 mais surtout organisateur de l’excellent événement TEDx Paris dont je vous disais tout le bien que j’en pensais récemment, et via ce twitt qui aurait pu passer inaperçu on apprend que Jérémy Dumont a tout simplement inscrit Michel à Paris2.0 en tant qu’intervenant sans en avertir l’interressé et qu’en plus les interventions de TEDx Paris sont tout simplement détournées pour être diffusées lors de Paris2.0.

Ce n’est ni plus ni moins que du vol caractérisé, c’est purement et simplement hallucinant. Voici le mail envoyé par Michel à notre Forrest Gump 2.0 national.

Bonjour

Je lis et j’apprends sur votre site à ma très grande surprise que la diffusion des vidéos de TEDx PARIS est prévue lors de votre événement PARIS 2.0. J’apprends aussi que j’interviendrai pour les présenter!?!!!

Ma présence est évidemment exclue compte tenu de votre démarche.

Par ailleurs je vous rappelle qu’il est interdit de diffuser la moindre video TEDx PARIS lors d’un événement payant. La licence associée aux contenus TEDx PARIS prévoit l’interdiction de la monétisation des contenus par quelques moyens que ce soit (Vous vous exposez potentiellement à des poursuites de la part de l’association organisatrice).

Je vous demande par conséquent d’annuler la « rediffusion des TEDx de Janvier » de votre programme et de faire un communiqué pour en avertir votre communauté.

Merci de votre réponse rapide.

Michel LEVY-PROVENCAL
Président de « Des idées pour changer le monde »
Association loi 1901
http://tedxparis.com

Pour info le texte qui apparait sur votre site:

La réponse de Jérémy Dumont est d’une telle mauvaise foi et d’une telle prétention qu’elle pourrait faire passer Michael Vendetta pour un agneau :

Forcément ça donne envie de creuser un peu plus loin, car si Jérémy Dumont n’a pas la plus petite once d’éthique concernant Michel, on peut se demander combien d’autres intervenants ont été inscrits au programme sans en avoir été informés, mais c’est aussi valable pour les partenaires qui ont accepté d’associer leur marque à Paris 2.0.

Après avoir discuté avec une bonne partie des intervenants que je connais depuis de longues années pour la plupart, la méthode Jérémy Dumont est simple, il annonce un programme avec la liste d’intervenants la plus valorisante possible pour son événement et ensuite convainc au bluff ces mêmes intervenants de participer en affirmant aux uns que les autres ont accepté et que ce serait dommage de ne pas participer à un « tel » panel et vice-versa.

Au final, ce sont les intervenants et les marques participant qui sont perdants en associant leur notoriété à une personne dépourvue de toute éthique et déontologie.

Check out this amazing video of last KLM’s street marketing campaign in Manchester Airport T2 last February 16th, it’s for their new Economy Confort Product.

Via

Ya pas à dire mais quand des professionnels ou des amateurs éclairés réalisent un Lipdub la différence est là et celui du Leroy Merlin de Saint Etienne déchire !!

Bravo les mecs, superbes boulot

I’m gonna come back on a video that have been made by Erik Qualman of Socialnomics, I know this video is VERY old as it has been made 6 months ago… but still SO accurate in the demonstration not the figures that are way obsolete by now.

Is social media a fad?
Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore.

Welcome to the revolution.
By 2010 generation Y will outnumber baby boomers
96% of them have joined a social network
Social Media has overtaken Porn as the #1st activity on the web
1 of 8 couple married in the U.S. last year met via social media
Years to reach 50 million users:

• Radio 38 years
• TV 13 years
• Internet 4 years
• iPod 3 years

Facebook added 100 million users in less than 9 months
iPod application downloads hit 1 billion in 9 months
If Facebook were a country it will be the world’s 4th largest
Yet
China’s QZone is larger with over 300 million using their services
2009 US departement of Education revealed that on average, online students out performed those receiving face-to-face instruction…
1 in 6 higher education students are enrolled in online curriculum
80% of companies are using LinkedIn as their primary tool to find employees
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama
80% of Twitter usage is on mobile devices, people update anywhere, anytime
Imagine what that means for bad customer experiences?
Generation Y and Z consider emails passé
In 2009 Boston College stopped distributing email addresses to incoming freshmen
What happens in Vegas stays on Facebook/Twitter/Orkut/Bebo/Flickr/Digg/MySpace/YouTube
YouTube is the 2nd largest search engine in the world
YouTube has over 100,000,000 videos
Wiki is an hawaiian term = Quick
Wikipedia has over 13 million articles
Studies show that it’s more accurate than Encyclopedia Britannica
78% of these articles are non-english
If you were paid $1 for every time an article was posted on Wikipedia, you will earn $156,23 per hour
There are over 200,000,000 blogs
54% of bloggers post content or tweet daily
Word of mouth
World of mouth
25% of search results for the world’s Top20 largest brands are linked to user-generated content
34% of bloggers post opinions about products & brands
Do you like what they are saying about your brand?
You better…
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people that can TiVo ads do
Hulu has grown from 63 million total streams in April 2008 to 373 million in april 2009
70% of 18 to 34 year-old have watched TV on the Web
… only 33% have ever viewed a show on DVR/TiVo
25% in the past month said they watched a short video on their phone
35% of books sales on Amazon are for the Kindle
24 of the 25 largest newspapers are experiencing record declines in circulation
We no longer search for the news, the news finds us…
In the near future we will no longer search for products and services they will find us via social media
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc) are shared on Facebook DAILY
« Is the economy stupid? » James Carville 1992
« It’s a people driven economy stupid » Erik Qualman 2009
Successful companies in social media act more like Dale Carnegie ans less like David Ogilvy
Listening first, selling second
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers
Still think social media is a fad?

A few days ago, I’ve shared with you the fact that the short animated movie: Logorama made by H5, was available in full length online and was a bit surprised as Autour de Minuit (rights owner) always tried to keep it private and I was wondering if they changed their mind. I was in touch with them during LeWeb conference where this video was projected on huge screens on every breaks and I wanted to be able to share it with you, Autour de Minuit, the rights owner told me that mainly for obvious legal reasons they couldn’t and  it was unshareable online.

Actually, after having a brief discussion today with Elsa Chevallier from Autour de Minuit, she just confirmed that this video should not and MUST NOT be shared online for 2 main reasons, first of all it was a copyrighted piece of art made by H5 on their free time and took them a very long time and a lot of hours of hard work to make it, 6 years have been necessary to make that film, but more than that as this video have been made with more than 2,500 logos of the world top brands and that they never asked the right to use them (which was humanly impossible to do it anyway IMO) and more than that, the image of those brands is severly « heckled » so they could be sued by all of them ending in a certain death for that company.

So what’s happening there and why Autour de Minuit might not be able to won this battle against the Web community?
On January 19th, Peter Gabor decided to publish it on Vimeo and spread it on his blog, of course Autour de Minuit shut it down in 48h, but Peter Gabor didn’t only published it on Vimeo he also hosted the original file on his personal website and shared the URL to download it through its Twitter account (I’m not gonna give it to you obviously).

As he publicly shared the URL, a lot of people have downloaded the movie. The result is that some website such as YoungPlanner or BlogOpub put their hands on it and decided to host it on their own website in order to provide it to their community and in the same occasion allow other bloggers to access the code to republish it on their own blog without asking the right owners to do so.

Unfortunatly for Autour de Minuit and H5 that made the clip, they already lost a battle but they’re about to lose the war too, because if it’s not already the case, I’m pretty sure that by the end of the week the full length movie will be available on all the P2P and torrent website, and there is no way that the rights owner get their hands back on controlling the distribution of that movie.

What’s making me sad about this story, despite the fact it’s showing the power of the multitude compared to the single one and remind me the the case of Digg and the blue-ray hacking code, its that piece of art, and I weight my words, was NOT made to be a commercial product in the first place but it was the materialization of an old dream by the H5 company holders. And that some stupid folks seeking for short term online glory might put those artists in a VERY difficult position.

UPDATE: with its Oscar won last night, people are publishing all over the web the full length movie since the past 2 days, that is so lame.

UPDATE 2: If you’re in the USA, UK, Germany and Canada you can find Logorama in full length on iTunes

Excellente initiative de guérilla marketing comme je les aime, faible budget pour une énorme visibilité

Campagne de promotion de la nouvelle Mini à 99€ par mois, chapeau !