jan 20 2010
6 Comments
Communication, Humour, Marketing, Vidéo

Logorama, the most amazing movie only made of logos, finally online

Welcome to Logos Angeles,

I’ve discovered this amazing video at LeWeb in December made by H5, and ever since I’ve been looking for it online, I even got in touch with the producers that told me they’ve been tracking unauthorized reproduction online but as I was kind enougth to ask them where and how I could put my hands on it to share it with you, they send me a teaser.

But that was a bit frustrating, so I didn’t do anything, and yesterday I met 2 guys that claimed to be the producers of it, explainning to me that this video have only been made possible on people’s free time and were a bit reluctant to publish it online, but I’ve also learn that they were short-listed for the Oscars and are really hopefull to won the best Short Film (Animated) award this year. Whish them luck, they deserve it!!!

You bet, in this video only made with all the most famous logo brands you ever known of, there is more than 2,500 logos in this 15min video, and it’s nice and beautifull at the beginning and quickly turns in car chasing, hostage crisis, murder, earthquake… all the brand are far far away from their communication habits, that’s what makes it AMAZING. And honnestly if a company ever dare to sue them that’ll be a flagrant proof of uber-noobiness in terms of communication.

Since yesterday someone puts it online in full length (I swear it wasn’t me), I wondering if Autour de Minuit changed their mind about sharing it with the community or not… so watch it and enjoy this pure moment of logos destruction, I don’t know how long it’ll be available: UPDATE: As I though the video have been removed, so I’m really happy to be able to offer the trailer of the famous movie Logorama, Elsa Chevallier of the company Autour de Minuit, granted us the authorization to publish it, many many thanx to her.

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  • http://www.woodentoyjoy.com/Wooden_Toy_Chests.html Diane

    Wow. This is so cool. A bit violent, but I loved that highway with the Audi rings, the AOL people and Mr. clean was pretty funny too.

  • http://twitter.com/codevibes codevibes

    That was entertaining, congrats!

  • Pingback: Charles Nouÿrit » Blog Archive » Logorama in the Web2.0 storm

  • http://sobieniak.livejournal.com/ Chris Sobieniak

    I first found out about « Logorama » last year. I guess it was around the time they played the short at Cannes as it was reported on the channel « France 24″ or such. At that time, I kinda wanted to see what that was like, but like most others, waited until someone sneaked it online like everything else right now!

    What I saw of it was just great. Kinda evoked that feeling I got years ago watching several Warner Bros. cartoons that did a similar premise like books come to life (Have You Got Any Castles, Book Revue) or advertisements come to life (Lights Fantastic). This one kinda takes it one step further with the actual logos and mascots displayed on screen for the duration. While I wished some logos i know had made the cut for this (there's a few but I can't remember at the moment), it was kind neat to see earlier versions of ones represented like the Esso oil drop waitress (kinda expected the tiger perhaps) or the building she works in being based on an earlier logo for Pizza Hut (the new version is like some 6 year old doodled that in finger painting class).

    Probably an even bigger surprise was to see one of my town's landmark establishments coming up 37 seconds into the film's opening itself (Food Town Supermarkets)! I didn't expect to see that logo at all and it nearly gave me a heart attack. That place hasn't been around for quite some time over here, though they were a smaller supermarket chain serving Northwest Ohio and Southeast Michigan up to the early 2000's. It's still slightly around, but now owned by someone else who bought the trademark/assets when it went under and only operates one or two stores here and there (and not the one just down the street from my house), the logo doesn't even get used anymore. Again, I wasn't expecting to see that logo used in this film, but I'm glad they immortalized it forever!
    http://web.archive.org/web/19991128174857/http:…

  • Sabrina

    I have watched the whole movie, and I could only recognize around 439 from over 2,500 logos. I really love the message it delivers :)